Genomic testing for the next generation herd

  • Realise your breeding goals faster
  • Increase your farm's profitability
  • Make breeding decisions easier


Efficient milking and easy-to-manage, healthy cows are a priority, no matter what kind of dairy operation you have. When it comes to maximizing your return on investment and building your next generation of cows, CRV has the complete-solutions approach. We call it HerdOptimizer.

HerdOptimizer is a revolutionary genetic management program that combines genomic testing, customized breeding goals, careful trait selection, easy-to-use test results, and breeding recommendations to deliver faster and more reliable herd improvement. HerdOptimizer is precision breeding.

Curious what the HerdOptimizer application looks like? Check the video.

"With HerdOptimizer animals are ranked according to our breeding goals. We’re keeping the calves out the highest animals.
Emily and Mike Branagon, Woods Hill farm, Turin, NY. (1530 cows)

What is HerdOptimizer?

CRV HerdOptimizer uses the individual cow’s genetic makeup to determine the potential of her offspring and then selects the best matings to build upon strengths and improve weaknesses within the herd. This is accomplished while also managing inbreeding and protecting against haplotypes and detrimental recessives.

All the results of the genomic tests are shown in one world-class digital application, HerdOptimizer. All breeding values have a reliability of 65-80%, comparable with the performance of a third-parity cow. HerdOptimizer captures the unique CRV Health and Efficiency indexes, next to the traditional Dutch or US genomic traits.

The combination of HerdOptimizer and SireMatch enables animals to be ranked based on your customized breeding goal with individual mating advise, making your breeding decisions even better.

On average HerdOptimizer participants see €189 more in milk yield per cow per year.

Calculation HerdOptimizer

How does HerdOptimizer work?

Getting started is simple. Your distributor will be with you every step of the way – helping you customize your breeding program for cows that are healthier, easier to manage, and ultimately, more profitable.

The first step is to tell our distributor you are interested in HerdOptimizer. The distributor will then work with you to develop customized breeding goals and provide the proper tools to collect and ship your genomic samples. From there, CRV will work with our genomic testing partner and CRV’s team of geneticists to determine the genomic profile of your animals.

Within three to four weeks of the samples arriving at the labs, your results will be ready. At that time your distributor will review your results with you and help you determine the next best steps to help you meet your goals. The results and data for each animal tested are also available for your continued review and reference through the worldclass HerdOptimizer application. We safely store the data on our servers - no messy paperwork for you.

What are the benefits of HerdOptimizer?

  • Access to our worldclass digital HerdOptimizer application
  • Fastest delivery of genomic test results in the market
  • Uses the unique indicators CRV Health and CRV Efficiency
  • Ranks cows based on your customized breeding goal or one of the preloaded breeding goals
  • Rearing only your best calves and improving matings
  • Provides insight into the genetic progress & potential of your herd with high reliability
  • Makes breeding decisions easy for the next generation herd
  • Increases your farm’s profitability

Start with HerdOptimizer now!

Are you interested in HerdOptimizer or would you like some more information? Request more information via our contact form.

Login to HerdOptimizer

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HerdOptimizer testimonial

Herd manager Manuela Illgen: “We want to breed medium-sized cows that are healthy and robust, move well and with good milk.” Read the testimonial.


Our breeding management programme SireMatch helps you to get maximum progress in your herd with minimum effort.

CRV HerdOptimizer now available worldwide

HerdOptimizer, CRV's genomic testing program is now available worldwide to support dairy farmers in making breeding decisions.