With this new subsidiary, CRV can deliver enhanced local support and expertise, helping farmers and partners across China strengthen their herds with the latest breeding technology and genetics solutions. "This milestone allows us to deliver faster, more effective service to our customers in China," said Jan Beex, Regional Sales Manager for Southeast Asia. "It’s a point of pride for CRV, reflecting our commitment to building a lasting partnership with Chinese farmers and the wider industry."
CRV Launches Subsidiary in China – A Milestone in Global Expansion
Category: Press release
We are delighted to announce that CRV has officially launched a new subsidiary, CRV Cattle Breeding Technology (Beijing) Co., Ltd. (赛尔威畜牧科技（北京）有限公司). This new office in Beijing marks an important step in expanding our presence in one of the world’s largest livestock markets and reinforces our commitment to the Chinese dairy and livestock industry.
The official opening was celebrated with distinguished guests, including Mr. Zhang Xue (VP of Modern Farming Group), Mr. Ma Yi (chief expert in Tianjin Dairy Industry Technology), and Ms. Dong Xiaoxia (secretary-general of the China State Farm Alliance). Joining from CRV were CEO Angus Haslett, Vice-Chairman Jochem van der Starre, Global Sales Director Jurjen Boerrigter, Regional Sales Manager for Southeast Asia Jan Beex, and General Manager of CRV Cattle Breeding Technology Beijing, Ms. Liu Lei.
We look forward to building sustainable, impactful partnerships in China, working closely with local farmers to support the future of livestock farming in the region.
